Website Visibility Audit

Murphy's Taproom & Carriage House

How many customers your website is winning, or losing, on Google and with AI assistants, and what it is worth to fix.
Reviewed June 2026

The bottom line (the money part)

Your restaurant is genuinely strong: 32 taps, a chef-driven kitchen, and the largest banquet room in the Bedford area. The problem is that your website does not tell Google or AI any of it. Your entire food and drink menu is a picture, so it is invisible to search. Sites like Yelp, OpenTable, and a menu site called Sirved are ranking above you and answering the questions your customers ask, which means they are catching diners, party bookings, and reservations that should land on your own site. None of the fixes below are expensive. They are mostly one-time changes that keep paying you every month.

1. Getting found on Google

SEO / search engine optimization
Why it is money: When someone types "restaurant Bedford NH," "craft beer near me," "private event venue Bedford," or "Murphy's Taproom menu," the business on top gets the click, the visit, and the booking. Right now that click often goes to Yelp or a menu aggregator instead of to you.

Your menu is a picture, so Google cannot read a word of it biggest issue

The food and drink menus are embedded as a Canva image. Every dish, every beer, every wine, and every price is invisible to Google. That is why a third-party site (Sirved) hosts your menu and ranks for "Murphy's Taproom menu." You are handing away every menu search.

Fix: publish the menu as real text on the page. We already built a searchable, phone- friendly HTML version of your drink menu that would replace the image directly.

Your page titles are nearly blank

These are the clickable blue headlines in Google. Yours are: Menu (that is the whole title), About Us, Drink Menu, and just Murphy's Taproom on the homepage. None of them say Bedford, NH, "craft beer," "Carriage House," or "restaurant," so they do not match what people search for.

Fix: rewrite each, for example Food Menu | Murphy's Taproom & Carriage House, Bedford NH. Free, one-time, and it lifts every one of those pages.

You are not using your full name

People search "Murphy's Taproom and Carriage House," and every review site uses that full name. Your own website title just says "Murphy's Taproom," so you look like a smaller, different place than the one with 394 Yelp reviews.

Fix: use the full name in titles, headings, and your Google listing.

Thin pages and missing descriptions

The contact page has about 16 words and no address, hours, or phone in readable text. The drink menu and contact pages have no meta description (the gray summary line under the Google headline), so Google writes its own, usually badly.

Fix: put address, hours, and phone in plain text on the contact and home pages, and add a one-sentence description to each page.

A closed location is confusing your listings trust risk

Yelp lists the Manchester (494 Elm St) location as closed, but your website and its loyalty and gift- card links still reference Manchester. Mixed signals like this hurt local ranking and send customers to a closed door.

Fix: confirm the status and scrub Manchester from the site if it is closed, so Bedford is the single, clear location.

2. Getting recommended by AI assistants

GEO / generative engine optimization
Why it is money: More and more people plan a night out by asking ChatGPT, Gemini, or Google's AI "where should I get craft beer and dinner near Manchester?" We tested it. The AI does recommend Murphy's, which is great, but it is pulling every detail from Yelp, OpenTable, and a magazine article, not from your website. That means you do not control the story, and a competitor with a richer site could get recommended over you.

Your site gives AI almost nothing to work with

Behind the scenes, restaurants tell search engines and AI who they are with a small piece of hidden code called structured data. Yours only says "Organization." It does not say you are a restaurant, your hours, your address, that you take reservations, your price range, or that you serve craft beer and American food. That is the single most valuable thing to add for AI and Google alike.

Fix: add Restaurant and LocalBusiness structured data (hours, address, phone, menu link, reservations, price range, cuisine). One-time developer task, big payoff.

Your best selling points live on other people's sites

The 32 taps, Chef Todd Lytle, the local-farm sourcing, and "the largest banquet room in the area" are all things AI found, but it found them on Yelp, OpenTable, PartySlate, and NH Magazine. Your own site barely says them, so you get no credit and no control.

Fix: put that story on your site in plain text (a short "Our Beer," "Our Kitchen," and "Private Events" section). AI cites the source that says it clearly.

3. Winning the instant answer

AEO / answer engine optimization
Why it is money: People ask fast, specific questions: "Is Murphy's open now?" "Do they take reservations?" "What are the happy hour times?" "Do they have gluten-free options?" "Can they host a party of 60?" Whoever answers instantly gets the customer. Today those answers come from third parties or not at all.

"Open now" and hours are not coming from you

Without the structured hours mentioned above, Google and voice assistants rely on other listings to say whether you are open. If those are ever wrong, you lose walk-ins and get blamed for it.

Fix: the same LocalBusiness data publishes your real hours (and your 3 to 5 and 9 to close happy hours) as the authoritative answer.

No answers to the questions people actually ask

There is no FAQ anywhere on the site. Questions about parking, reservations, kids, dietary options, and private events are exactly what wins the "answer box" and voice results, and they are the questions that turn into bookings.

Fix: add a short FAQ with structured data. Each answered question is a chance to be the instant result and to capture the Carriage House event bookings, which are your highest-value customers.

Biggest money wins, in order

  1. Publish the menu as real text (replace the Canva image). Captures every menu, dish, beer, and wine search, and lets AI answer menu questions. The HTML menu is already built.
  2. Add restaurant structured data (hours, address, phone, reservations, price range, cuisine, menu). Powers the Google local pack, "open now," and AI recommendations. One-time.
  3. Rewrite page titles and headlines with the full name, "Bedford NH," and keywords. Free, lifts every page in search.
  4. Build out the Private Events / Carriage House page with real text and an event FAQ. Targets the highest-dollar bookings (parties, corporate, showers).
  5. Clean up the closed Manchester references and lock down one consistent name, address, phone. Protects local ranking and stops sending people to a closed door.
  6. Add an FAQ and short story sections (beer, kitchen, events) in plain text. Wins instant answers and gives AI a reason to cite you, not Yelp.

For whoever does the work (the technical detail)

CheckFinding
Structured data (schema.org)Only Organization on the home page. No Restaurant, LocalBusiness, Menu, FAQ, or Breadcrumb schema anywhere.
Menu contentFood and drink menus are Canva image embeds. Zero indexable menu text.
Title tagsMenu (4 char), About Us (8), Drink Menu (10), home Murphy's Taproom (16). No geo or keyword targeting.
H1 headingsEvery page's H1 is "Murphy's Taproom" (duplicated, not descriptive).
Meta descriptionsMissing on /drink-menu and /contact-us. Present on home, /about, /menu.
NAP in crawlable textPhone and address not in readable text or schema on the home page. Contact page ~16 words.
Full brand nameSite omits "& Carriage House," which every listing and searcher uses.
Closed locationYelp lists Manchester (494 Elm St) as closed; site still references it (loyalty/gift-card links).
robots.txt / sitemap.xmlBoth returned 403 to the crawl. Confirm an XML sitemap exists and is submitted in Google Search Console.
CanonicalsPresent on all pages.
HTTPS / mobileSecure and responsive (built on Toast Sites). No mixed content.
Image alt textA few images missing alt text (minor).

Note: several fixes are limited by the Toast Sites platform (see the separate site-health report for what is yours to change versus Toast's). Structured data and the menu text are the highest-leverage items and are achievable.