Your restaurant is genuinely strong: 32 taps, a chef-driven kitchen, and the largest banquet room in the Bedford area. The problem is that your website does not tell Google or AI any of it. Your entire food and drink menu is a picture, so it is invisible to search. Sites like Yelp, OpenTable, and a menu site called Sirved are ranking above you and answering the questions your customers ask, which means they are catching diners, party bookings, and reservations that should land on your own site. Each item below is a one-time change that keeps paying you every month. For each, we note the honest difficulty and the typical market range, so you can see exactly what it is worth.
The food and drink menus are embedded as a Canva image. Every dish, every beer, every wine, and every price is invisible to Google. That is why a third-party site (Sirved) hosts your menu and ranks for "Murphy's Taproom menu." You are handing away every menu search.
These are the clickable blue headlines in Google. Yours are: Menu (that is the whole title),
About Us, Drink Menu, and just Murphy's Taproom on the homepage. None
of them say Bedford, NH, "craft beer," "Carriage House," or "restaurant," so they do not match what people
search for.
People search "Murphy's Taproom and Carriage House," and every review site uses that full name. Your own website title just says "Murphy's Taproom," so you look like a smaller, different place than the one with 394 Yelp reviews.
The contact page has about 16 words and no address, hours, or phone in readable text. The drink menu and contact pages have no meta description (the gray summary line under the Google headline), so Google writes its own, usually badly.
Yelp lists the Manchester (494 Elm St) location as closed, but your website and its loyalty and gift- card links still reference Manchester. Mixed signals like this hurt local ranking and send customers to a closed door.
Behind the scenes, restaurants tell search engines and AI who they are with a small piece of hidden code called structured data. Yours only says "Organization." It does not say you are a restaurant, your hours, your address, that you take reservations, your price range, or that you serve craft beer and American food. That is the single most valuable thing to add for AI and Google alike.
The 32 taps, Chef Todd Lytle, the local-farm sourcing, and "the largest banquet room in the area" are all things AI found, but it found them on Yelp, OpenTable, PartySlate, and NH Magazine. Your own site barely says them, so you get no credit and no control.
Without the structured hours mentioned above, Google and voice assistants rely on other listings to say whether you are open. If those are ever wrong, you lose walk-ins and get blamed for it.
There is no FAQ anywhere on the site. Questions about parking, reservations, kids, dietary options, and private events are exactly what wins the "answer box" and voice results, and they are the questions that turn into bookings.
| Check | Finding |
|---|---|
| Structured data (schema.org) | Only a generic Organization tag; the restaurant-specific structured data is absent. |
| Menu content | Menus are images, not text, so nothing in them is indexable. |
| Title tags | Near-empty, with no location or keyword targeting. |
| H1 headings | Every page shares the same non-descriptive heading. |
| Meta descriptions | Missing on several key pages. |
| NAP in crawlable text | Phone and address are not in crawlable text or schema. |
| Full brand name | The full, searched brand name is missing from the site. |
| Closed location | A closed prior location is still referenced, conflicting with the listings. |
| robots.txt / sitemap.xml | Sitemap and robots files were not confirmable on the crawl. |
| Canonicals | Present on all pages. |
| HTTPS / mobile | Secure and responsive. No mixed content. |
| Image alt text | A few images missing alt text (minor). |
Note: several items are limited by the Toast Sites platform (see the separate site-health report for what is yours to change versus Toast's). The highest-leverage items remain fully achievable.